Short Biography

Forty something based in Manchester, England, UK. I started out in 2003 with a branding agency in Manchester & have gained over twenty years agency & in-house experience. My main core strengths are adaptability & industry sector knowledge. I've worked in several industries for large organisations over extended periods of time. This ranges from Sport to ECOM, Medical, Property, Fintech, Education ... to name a few. I believe in the methods of old school design, taking influence from the Bauhaus movement. I'm also a huge advocate of the inverted double diamond process & of Jesse James Garrett principles - a passion for problem solving. Strong as a Product Designer & a dab hand in Research. Constantly developing & collaborating with talented folk. Form Follows Function.